Terms of Service

01 — Agreement to Terms

By accessing or using LeadFuel ("the Service", "we", "us", or "LeadFuel"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

You must be at least 18 years old and legally capable of entering into a binding agreement to use the Service. If you do not agree to these Terms, do not access or use LeadFuel.

02 — Description of Service

LeadFuel is an AI-powered trade show lead capture platform that helps organizations maximize the return on their event investments. The Service includes:

• A desktop application that captures and transcribes booth conversations using on-device AI — no audio data is ever transmitted to our servers
• Mobile web capture of badges and business cards via QR codes
• AI-powered optical character recognition (OCR) for contact extraction
• Automated contact enrichment through third-party professional data providers
• CRM integration for pushing lead data and AI-generated insights to your existing systems
• AI-powered transcript analysis, lead grading, and personalized follow-up email generation
• Event analytics and ROI reporting

03 — Account Registration

To use LeadFuel, you must create an account and provide accurate, complete information. You are responsible for maintaining the confidentiality of your credentials, including any API keys issued for desktop application access.

Each account is associated with a single organization (tenant). The account administrator is responsible for managing users, roles, and access permissions within their organization. You agree to notify us promptly of any unauthorized access to your account.

04 — Subscription and Billing

LeadFuel offers tiered subscription plans with varying feature sets and usage limits. Current plans and pricing are available at lead-fuel.com/pricing.

• Subscriptions are billed in advance on a monthly or annual basis through our payment processor, Stripe. LeadFuel does not directly store your payment card information.
• Subscriptions auto-renew at the end of each billing period unless cancelled before the renewal date.
• Cancellations take effect at the end of the current billing period. You retain access to paid features until that date.
• Each plan includes limits on leads, events, and users. If you reach a limit, the corresponding feature is restricted until the next billing cycle or until you upgrade your plan. You will not be charged overage fees without prior consent.
• We reserve the right to change pricing with 30 days' notice. Price changes apply at your next renewal, not mid-cycle.

05 — Acceptable Use

You agree to use LeadFuel in compliance with all applicable laws and regulations, including trade show venue rules and privacy regulations. Specifically, you agree not to:

• Capture booth conversations without providing appropriate notice to participants as required by applicable law and event policies
• Use the Service to harass, spam, or deceive any person
• Reverse engineer, decompile, or attempt to extract the source code of the Service
• Resell, sublicense, or share access to the Service without authorization
• Transmit malware, viruses, or other harmful code through the Service
• Attempt to access data belonging to other organizations on the platform
• Use the Service in a manner that could damage, disable, overburden, or impair our infrastructure

06 — Data and Privacy

Your use of LeadFuel is also governed by our Privacy Policy, which describes how we collect, use, and protect your data. Key points include:

• Audio from booth conversations is processed entirely on your device. No audio data is transmitted to LeadFuel servers — only text transcripts sync to the cloud when you choose.
• Cloud-processed data — including OCR results, enrichment data, and AI analysis — is handled in accordance with our Privacy Policy.
• Your organization's data is completely isolated from other organizations on the platform.

For details on our security architecture, visit our Security page.

07 — Intellectual Property

LeadFuel's property: The Service, including its software, design, branding, AI models, and documentation, is owned by LeadFuel and protected by intellectual property laws. These Terms do not grant you any ownership interest in the Service.

Your property: You retain ownership of all data you input or capture through the Service, including lead information, conversation transcripts, badge and business card images, and any content you create. We claim no ownership over your booth conversations or customer data.

AI-generated content: Follow-up emails, CRM notes, lead analyses, and other content generated by the Service on your behalf are licensed to you for your business use. You may edit, send, and use this content freely.

08 — Third-Party Integrations

LeadFuel integrates with third-party services including CRM platforms and professional data providers. When you connect these services:

• Your use of those services is governed by their respective terms and privacy policies
• You are responsible for maintaining your own agreements and credentials with those providers
• LeadFuel is not liable for interruptions, data issues, or changes to third-party services
• Data you choose to push to your CRM is governed by your CRM provider's terms once it leaves LeadFuel

09 — AI-Generated Content

LeadFuel uses artificial intelligence to generate follow-up emails, transcript analyses, CRM notes, lead grades, and other content. You acknowledge and agree that:

• AI-generated content is provided as suggestions and starting points, not as guaranteed accurate or complete output
• You are responsible for reviewing all AI-generated content before sending, publishing, or relying on it for business decisions
• AI analysis, lead grades, and enrichment data may contain inaccuracies and should be verified independently when accuracy is critical
• LeadFuel does not warrant the accuracy, completeness, or suitability of any AI-generated content for any particular purpose

10 — Service Availability

We strive to maintain high availability of the LeadFuel platform, hosted on enterprise-grade cloud infrastructure. However:

• We do not guarantee uninterrupted or error-free access to the Service
• Scheduled maintenance may temporarily affect availability; we will provide reasonable advance notice when possible
• The desktop application is designed to work offline for conversation capture, with data syncing when connectivity is restored
• No specific uptime SLA is provided unless separately agreed in writing

11 — Limitation of Liability

To the maximum extent permitted by applicable law:

• LeadFuel is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory
• Our total liability to you for any claims arising from or related to the Service shall not exceed the fees you paid to LeadFuel in the twelve (12) months preceding the claim
• We are not liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to lost profits, lost leads, missed follow-ups, inaccurate enrichment data, or business interruption
• We are not liable for any actions taken based on AI-generated content, analyses, or recommendations provided by the Service

12 — Indemnification

You agree to indemnify, defend, and hold harmless LeadFuel, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party, including intellectual property or privacy rights.

13 — Termination

Either party may terminate the subscription at any time. Additionally:

• We may suspend or terminate your access if you violate these Terms or engage in activity that threatens the security or integrity of the Service
• Upon termination, you may export your data for thirty (30) days. After this period, your data will be deleted in accordance with our Privacy Policy
• Sections that by their nature should survive termination (including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law) will continue in effect

14 — Changes to Terms

We may update these Terms from time to time. When we make material changes, we will notify the account administrator via email and update the "Last updated" date at the top of this page. Your continued use of the Service after receiving notice of changes constitutes acceptance of the updated Terms.

15 — Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Ohio, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Service shall be resolved in the federal or state courts located in Franklin County, Ohio.

16 — Contact

If you have questions about these Terms of Service, please reach out through our contact page.