How much pipeline are you leaving on the trade show floor?
Enter your event numbers below. The calculator uses research-backed conversion benchmarks from MIT, McKinsey, and CEIR to show the gap between your current results and what's possible.
Your Event Investment
Total annual event budget
$100,000
Recommended mic setup
Hollyland Lark Max 2 wireless mic system — covers up to 4 booth staff
Your Sales Pipeline
Your Current Follow-Up
Leads getting real follow-up
30 of 600
Pipeline you're leaving on the table
$600,000
12 additional opportunities/yr
Estimated return on LeadFuel
44x
$210,000 closed revenue ÷ $4,788/yr
This is the definition of a no-brainer.
Why Pro? 5 users, unlimited events, 1,000 leads/month
Your Current Results
Leads followed upBased on the personalized follow-up percentage you entered above.
30
of 600 captured
Follow-up timingMIT research shows qualification odds drop 21x between 5-minute and 30-minute response. At 5 days, most intent has evaporated.
5 days
after the event
Meetings bookedAssumes 2% lead-to-meeting conversion for generic/delayed follow-up.
1
per year from events
Pipeline generatedAssumes 30% meeting-to-opportunity rate.
$0
0 opportunities
Cost per opportunity
$100,000
Event ROI
0.0x
pipeline ÷ investment
With LeadFuel
Leads followed upLeadFuel generates personalized follow-up for every captured lead with conversation context.
570
95% coverage
Follow-up timingFollow-ups are generated from conversation transcripts and ready to review the same day.
Same day
AI-generated, rep-reviewed
Meetings bookedAssumes 7% lead-to-meeting conversion for personalized, same-day follow-up.
40
per year from events
Pipeline generatedAssumes 30% meeting-to-opportunity rate (same as current).
$600,000
12 opportunities
Cost per opportunity
$8,732
Event ROI
5.7x
including LeadFuel cost
Hidden Costs You're Paying Now
Post-event CRM workAssumes 15 minutes of manual data entry per lead (contact lookup, CRM update, note writing). At $75/hr loaded cost.
150 hrs/yr
Worth $11,250 in selling time
Leads lost to data decayB2B contact data decays at 22.5% annually. Leads sitting in a spreadsheet for a week are already degrading.
135/yr
contacts that go stale before follow-up
Qualification window missedMIT/InsideSales research: qualification odds drop 21x between a 5-minute and 30-minute response. Your current average is measured in days.
5 days
MIT: 21x drop in odds after 30 min
Unlock $600,000 in additional pipeline
The Pro plan costs $399/month — that's a 44x return on your investment.