What counts as a 'lead' against my monthly limit?

One unique contact captured — whether by badge scan, business card, or attendee list. Duplicate detection prevents the same person from counting twice.

How does enrichment billing work?

Pro includes 250 enrichments per month. Enterprise includes 1,000. Beyond that, $0.25 per enrichment. Or bring your own API key from one of 8 supported providers and skip the metering entirely.

Can I change or cancel my plan?

Yes — upgrade, downgrade, or cancel at any time from Settings. Annual plans prorate on upgrade and refund unused months on cancel.

Is there a free trial?

Yes — every plan comes with a 14-day free trial. Your card won't be charged until the trial ends. Cancel anytime during the trial at no cost.

Azure AD SSO is included on Enterprise. We can add SAML or OIDC on request.

What about data residency and privacy?

Audio from booth conversations is transcribed on-device and never uploaded. Only the text transcripts sync. All data is stored in US-based Vercel Postgres. Enterprise customers can request a signed DPA.

Pricing / 3 plans

Add 5% to your event budgetimprove your ROI by 10X+

A single booth costs $10–30K before travel and staffing. LeadFuel is a fraction of that — and it's what decides whether the rest of that spend turns into pipeline or a drawer of forgotten badges.

The mathPer event

$10–30Kper booth, before travel + staffing

60–80%of booth ROI lost to delayed follow-up

< 5%of that spend is what LeadFuel costs

Select billing

Plan / 01

Starter

For individual reps testing at a few shows.

$99/mo

$149/mo−33%

Billed annually

14-day free trial included

Users: 1
Events / mo: 3
Leads / mo: 100
Enrichments: BYO key

Start Free Trial

01Badge + business card OCR
02AI conversation analysis
03AI lead grading (A/B/C/D)
04AI email generation
05CSV export
06Email support

Plan / 02Recommended

Pro

For sales teams working the trade show circuit.

$399/mo

$599/mo−33%

Billed annually

14-day free trial included

Users: 5
Events / mo: Unlimited
Leads / mo: 1,000
Enrichments: 250 incl.

Start Free Trial

01Everything in Starter
02Instant Insights — real-time intel on scan
03CRM integration (Salesforce + HubSpot)
04Push AI insights to CRM custom fields
05Campaign attribution
06Custom analysis fields
07Brand voice configuration
08Auto-tagging + interest classification
09Team collaboration + activity feed
10Rep leaderboard
11ROI + conversion tracking
12Priority support

Plan / 03

Enterprise

For orgs with complex CRM workflows and high event volume.

$1199/mo

$1799/mo−33%

Billed annually

14-day free trial included

Users: Unlimited
Events / mo: Unlimited
Leads / mo: Unlimited
Enrichments: 1,000 incl.

Start Free Trial

01Everything in Pro
02SSO authentication (Azure AD)
03API access for custom workflows
04Custom integrations
05BYO enrichment key — no overage charges
06Priority enrichment on Instant Insights
07Dedicated support with priority SLAs

Compare / Spec sheet

Every capability, every plan.

Capability	Starter$99/mo	Pro$399/mo	Enterprise$1199/mo
Capture
Badge + business card OCR
Booth conversation capture
Attendee list extraction
QR guest capture
Intelligence
AI lead grading
Conversation analysis
Instant Insights on scan
Custom analysis fields
Auto-tagging
Follow-up
AI email generation
Brand voice config
Per-event email prompts
CRM + Attribution
Salesforce + HubSpot
Campaign attribution
Push to CRM custom fields
API access
Custom integrations
Team + Support
Users	1	5	Unlimited
Team collaboration
Rep leaderboard
SSO (Azure AD)
Support	Email	Priority	Dedicated

FAQ / 06

Questions we get every week.

Something missing? Send it to contact.

01What counts as a 'lead' against my monthly limit?: One unique contact captured — whether by badge scan, business card, or attendee list. Duplicate detection prevents the same person from counting twice.
02How does enrichment billing work?: Pro includes 250 enrichments per month. Enterprise includes 1,000. Beyond that, $0.25 per enrichment. Or bring your own API key from one of 8 supported providers and skip the metering entirely.
03Can I change or cancel my plan?: Yes — upgrade, downgrade, or cancel at any time from Settings. Annual plans prorate on upgrade and refund unused months on cancel.
04Is there a free trial?: Yes — every plan comes with a 14-day free trial. Your card won't be charged until the trial ends. Cancel anytime during the trial at no cost.
05Do you support SSO?: Azure AD SSO is included on Enterprise. We can add SAML or OIDC on request.
06What about data residency and privacy?: Audio from booth conversations is transcribed on-device and never uploaded. Only the text transcripts sync. All data is stored in US-based Vercel Postgres. Enterprise customers can request a signed DPA.

Start now

The next show is already on the calendar.

Setup is under ten minutes. CRM connects in two clicks. By the first day of your next event, every conversation is captured, graded, and queued for a personalized follow-up.

Start Free Trial Watch the Demo

Capability

Starter$99/mo

Pro$399/mo

Enterprise$1199/mo

Capture

Badge + business card OCR

Booth conversation capture

Attendee list extraction

QR guest capture

Intelligence

AI lead grading

Conversation analysis

Instant Insights on scan

Custom analysis fields

Auto-tagging

Follow-up

AI email generation

Brand voice config

Per-event email prompts

CRM + Attribution

Salesforce + HubSpot

Campaign attribution

Push to CRM custom fields

API access

Custom integrations

Team + Support

Users

Unlimited

Team collaboration

Rep leaderboard

SSO (Azure AD)

Support

Priority

Dedicated