Reps who know exactly who they're talking to. Follow-ups written from the actual conversation. Every note in your CRM. Full attribution from booth scan to closed deal. Sixteen capabilities, one integrated system — and nothing falls through.
One lead, start to finish: the badge scan, the booth conversation, Instant Insights on the rep's phone, the grade, the drafted follow-up, and the CRM sync. Six minutes, no slides.
What happens in the first 30 seconds after a badge enters your booth.
Open the capture page on any phone browser. Snap a badge, a business card, a lanyard, or an attendee list. Claude Vision extracts every contact field in seconds — no app install, no training.
A lightweight desktop app runs on-device AI transcription while your reps talk. No internet needed. Transcripts sync to the cloud when WiFi comes back, and low-confidence audio segments can be securely re-transcribed in the cloud for accuracy.
AI reads every conversation transcript and tags the lead with products mentioned, pain points raised, competitive callouts, and custom topics you define. Filter a whole event's worth of leads by what was actually said.
For invite-only events — customer summits, partner dinners, private demos — upload your guest roster ahead of time. Every attendee becomes a pre-enriched lead before doors open, and the booth's transcript auto-matches every conversation to the right person by name. No badge scans required for invited guests, walk-ins still work.
The native iOS app puts the whole booth in a rep's pocket: scan badges, capture conversations, and watch each lead's profile and follow-up draft build in real time. Dead-zone WiFi doesn't stop it. Scans and conversations are held on the phone and upload when the signal returns, with their original timestamps. The iPhone transcribes in the cloud over a secure connection, audio segments are used only to generate the transcript and deleted within 30 days, and only the text is kept. Same events, same dashboard as the desktop app.
The difference between a scan and a qualified conversation is context, delivered fast enough to matter.
The second a badge scans, the phone starts filling in: what their company has been in the news for, who they are and how long they've been doing it, whether they match your ICP, and who on your team has already talked to them. OCR appears instantly and the research lands mid-conversation. A second tab holds the dated career history, education and the articles behind the summary.
Every scan is enriched with verified email, direct phone, title, company revenue, employee count, industry, department, and career history. Smart merge: CRM beats enrichment, enrichment beats OCR, manual entry beats all.
When you scan a badge, LeadFuel finds the matching window in the transcript and runs it through Claude Sonnet. Out comes BANT signals, pain points, active projects, competitive mentions, and follow-up hooks. Configure the fields that matter to your pipeline.
Every lead graded A+ down to F on a weighted score across ICP fit, buying authority, urgency, and conversation quality. No spreadsheets. No guesswork. Sort the list, work the top.
Personalization drives 10–15% revenue lift. Templates don't. LeadFuel writes the email.
Every lead gets a personalized email drafted in your brand voice that references specific topics from the conversation. A quality gate checks word count, tone, and personalization before it's queued. No more 'Great meeting you at the show.'
Badge scanners collect contact data. LeadFuel books the follow-up while the conversation is still happening. Capture the badge, tap Schedule, pick a time — the prospect gets a real calendar invitation they can accept in one click, from Outlook, Gmail, or Apple Mail. Connect Microsoft 365 and LeadFuel shows your true availability and sends the invitation from your own calendar, so rescheduling works the way it always has. Google Calendar can't be connected — Google users still receive and accept invitations normally. Didn't book at the booth? The follow-up email carries a link so they can put themselves on your calendar; the invitation still comes from your own Microsoft 365 account.
Leave comments on any lead. @-mention teammates. Track every action in a real-time activity feed. When your SDR qualifies a lead at the booth and your AE picks it up the next morning, the full context is already there.
See which reps are driving the most — and the best — booth conversations. Ranked by scan volume and AI-assessed conversation quality, updated live during the show.
Event marketing's dark funnel ends here. Every conversation traces back to pipeline.
Native Salesforce and HubSpot. LeadFuel matches contacts, creates campaign members, writes activity logs, and pushes AI summaries to custom fields. Your reps approve; they don't re-type.
Every captured lead is linked to the event campaign with proper attribution. When an opportunity closes six months later, you can trace it back to the exact booth conversation that started it.
Connect booth conversations to closed revenue. Dashboard metrics for conversion rates across events. Finally answer the question every CRO asks: was the trade show worth it?
LeadFuel turns them into opportunities. Setup takes under ten minutes. CRM connects in two clicks.