About / Origin

We built this becausewe needed it ourselves.

LeadFuel was built by a team that has worked hundreds of trade shows, conferences, and partner events over their careers. Year after year, we watched the same pattern: great conversations at the booth, generic follow-ups that didn't mention a single thing discussed, and a drawer of badges that never turned into pipeline. So we built the system we wished existed.

The teamField-tested

100+events worked per year across the founding team

20+ yrsenterprise B2B sales + marketing operations experience

$1M+annual event spend the team defended quarterly to a CRO

The story / 3 beats

Aerial view of a crowded trade show exhibition floor

The environment

Hundreds of conversations. Thousands of badges. One drawer at the end of the week.

The frustration

Hundreds of conversations. Zero follow-through.

We'd work a conference for three days — talking to hundreds of people, learning about their challenges, discussing how we could help. Then we'd fly home, and the follow-up would be a generic marketing blast. The Ebbinghaus Forgetting Curve says you lose 70% of new information within 24 hours, and every booth we worked proved the research right. Meanwhile, marketing couldn't tie a single closed deal back to the event that started the conversation. Six figures of spend, no attribution, no pipeline proof.

The question

What if the booth itself was the capture device?

The question we kept coming back to: what if a microphone at the booth captured every conversation, an AI pipeline transcribed and extracted the pain points and buying signals, and the moment a rep scanned a badge the system already knew the context? The follow-up email would write itself — referencing specific topics, challenges, and next steps the prospect actually mentioned. Not "great meeting you at the show." Something the prospect could only have gotten from a team that was actually listening. That question became LeadFuel.

The product

Built from scratch. Built for operators.

LeadFuel is a ground-up product, designed and owned by the team that built it. It isn't the commercialized version of someone else's tool. It's what happens when operators who've lived this problem for years sit down and build exactly the system they wished existed — with the CRM integrations, the brand voice controls, and the attribution model that a real field marketing team needs to defend their budget. No startup guessing. No pet project. A product built by the people who'll use it.

How we build

Four principles.

We're a small team with strong opinions. These are the ones that show up in every product decision we make.

Operator-first

Every design decision starts with the field marketer who actually owns booth ROI — not the IT team that buys the software.

Transcript-grounded

Nothing we ship relies on generic templates. Every follow-up, every CRM note, every insight comes from what was actually said.

CRM-native

If it doesn't land in your CRM with the right campaign and attribution, it didn't happen. Everything ends up where the pipeline lives.

Self-serve

No demo gates, no "contact sales," no 90-day procurement loop. You can sign up, connect your CRM, and run your next booth on LeadFuel in under an hour.

Ready

Run the next show on the tool we built for ourselves.

No demo gates. No procurement loop. Set up in under an hour and walk onto the booth with a system that was designed by people who've worked one.

Get Started Watch the Demo

We built this becausewe needed it ourselves.

Hundreds of conversations. Zero follow-through.

What if the booth itself was the capture device?

Built from scratch. Built for operators.