Turn Every Event Conversation into Revenue
LeadFuel captures every booth conversation, transcribes it with AI, matches it to your badge scans and generates personalized follow-ups that reference what was actually discussed. Your reps leave the event with enriched leads, CRM notes, and emails sent with introductions to the actual account owner — not a stack of business cards and fading memories.
Events are your biggest line item — and your leakiest funnel
Your team spends weeks preparing, flies across the country, works a booth for three days, and has hundreds of conversations. Then what? Business cards go into a pile. Notes live in someone's head. Research shows your reps will lose 70% of conversation details within 24 hours. The follow-up — if it gets sent at all — says “Great meeting you at the show.” Meanwhile, marketing can't attribute a single opportunity back to the event. 94% of B2B marketers say their organizations fail to convert event leads into measurable pipeline.
AI that was in the room for every conversation
LeadFuel listens to every booth conversation and remembers what was said. When your rep scans a badge, the system already knows the context — pain points mentioned, products discussed, competitive landscape, and next steps. Follow-up emails write themselves, CRM notes are logged automatically, and every interaction is attributed to the event campaign.
- Conversations transcribed and tagged automatically
- Leads enriched with ZoomInfo and matched to your CRM
- Follow-ups that reference exactly what was discussed
- Full attribution from booth conversation to closed deal
From booth conversation to closed deal — nothing falls through the cracks
LeadFuel handles the entire post-event workflow so your team can focus on selling, not data entry.
Capture Every Conversation
A desktop app transcribes booth conversations in real-time using local AI. Every pain point, project mention, and buying signal is captured — even when your reps forget to take notes.
Scan a Badge, Get a Complete Picture
Snap a photo of any badge or business card. AI extracts the contact, enriches it with ZoomInfo firmographics, matches it to your CRM, and links it to the conversation that just happened.
Follow-Ups That Reference the Actual Conversation
AI writes personalized emails in your brand voice that mention specific topics discussed — not 'Great meeting you at the show.' Reps review and send; no drafting required.
CRM Updated Before You Leave the Floor
Contacts matched, campaign members created, conversation notes logged, follow-up tasks assigned — all pushed to your CRM automatically. Your reps never touch the CRM.
Auto-Tagged Interests and Intent Signals
AI identifies product interests, competitive mentions, pain points, and BANT signals from every conversation and tags them to each lead — searchable and filterable in your dashboard.
Full Campaign Attribution
Every contact gets tied to the event, the conversation topics, and the follow-up sent. When an opportunity closes six months later, you can trace it back to the exact booth interaction.
The research is clear. The execution gap is killing your ROI.
MIT, Harvard Business Review, and CEIR all agree: speed and context are the two variables that determine whether event leads convert. Most companies fail at both.
Three steps. Zero manual CRM work.
Your team works the event. LeadFuel handles everything after.
Capture at the Booth
Start the LeadFuel desktop app at the beginning of the day. It transcribes every conversation locally using AI — no internet required, no audio data ever leaves your device.
Scan the Badge
When a conversation ends, snap a photo of the badge or business card. AI extracts the contact, enriches it with ZoomInfo, matches it to your CRM, and links it to the conversation.
Review and Send
Back at the hotel, open your dashboard. Every lead has a personalized follow-up email, CRM notes, and conversation insights ready to go. Review, approve, and send — you're done.
A fraction of your event spend. A multiple of your event return.
The average B2B company spends $10,000–$30,000 per trade show booth — before travel, staffing, and sponsorship. LeadFuel costs a fraction of that and turns the investment you've already made into measurable pipeline.
of your event spend
LeadFuel is a tiny line item compared to booth space, design, travel, and staffing — but it's the piece that determines whether the rest of that investment produces pipeline or just swag bags.
improvement in follow-up yield
Personalized follow-ups that reference the actual conversation convert at dramatically higher rates than generic post-event blasts. When every lead gets treated like your best lead, your pipeline reflects it.
of post-event CRM data entry
Your reps go to events to have conversations, not to spend their evening updating the CRM. LeadFuel handles the CRM work so your team can do what they do best — sell.
Built for the people who own event ROI
Marketing Leaders
Finally close the dark funnel. Every booth conversation is captured, attributed to an event campaign, and traceable to downstream pipeline. When the CFO asks what the event produced, you have attribution-grade data — not anecdotes.
Sales Leaders
MIT research shows qualification odds drop 21x in 30 minutes. Your reps leave the event with enriched leads, full conversation context, and personalized follow-ups ready to send — same day, not same week. The territory rep gets a warm hand-off with everything they need.
Revenue Operations
B2B contact data decays at 22.5% annually. LeadFuel pushes enriched, deduplicated leads into your CRM with proper campaign membership and activity logging — before that decay starts. No manual cleanup, no duplicate records, no post-event data entry scramble.
Stop leaving revenue on the trade show floor
Your next event is coming. Make sure every conversation turns into pipeline — not a forgotten badge in a desk drawer. Join our early access program and be the first to transform your event ROI.