Event Lead Capture, Rebuilt
Identify your best prospects instantly.Turn every conversation into pipeline.
Spot your best-fit prospects on scan. Auto-draft a follow-up for every conversation that references the specific pain points, products, and next steps discussed.
< 0sto scan, enrich, and brief a rep
0 hrsof post-event CRM data entry
0%of conversations attributed
01 — The Problem
Your events budget is your biggest line item — and your leakiest funnel.
Your team spends weeks preparing, flies across the country, works a booth for three days, and has hundreds of conversations. Then what? Business cards go into a pile. Notes live in someone's head. The follow-up — if it gets sent — says “Great meeting you at the show.”
70%
of conversation details forgotten within 24 hours
21×
drop in qualification odds after 30 minutes
94%
of B2B marketers can't attribute event pipeline
02 — The Solution
AI that was in the room for every conversation.
LeadFuel listens, enriches, and writes. When your rep scans a badge, the system already knows the context — pain points, products discussed, competitive landscape, and next steps.
- Conversations transcribed and tagged automatically
- Leads enriched with firmographic data and CRM-matched
- Follow-up emails that reference what was actually discussed
- Full attribution from booth conversation to closed deal
03 — What It Does
Four things that happen automatically.
01 / Capture
Every booth conversation, transcribed in real time.
A lightweight desktop app transcribes every booth conversation locally on your Mac — no internet required, because trade-show WiFi is unreliable by definition. Audio never leaves the device; only text syncs to the cloud.
02 / Brief
Scan a badge. Know everything. In fifteen seconds.
ICP match, company size, professional bio, CRM relationships, and mutual connections — on your phone, the moment you scan. Walk into the next conversation with context, not cold.
ICP match in < 3s
CRM relationship check
Mutual connections
Progressive enrichment
03 / Follow-Up
Emails that reference what was actually said.
Not “Great meeting you at the show.” AI drafts personalized follow-ups in your brand voice that reference specific topics discussed, pain points mentioned, and the concrete next step. Reps review and send.
Brand-voice gated. Quality-checked.
04 / Sync
Your CRM is updated before you leave the floor.
Salesforce or HubSpot, native. Contact and account matching with duplicate prevention. Campaign members created. AI summaries pushed to custom fields. Your reps approve — they don't data-enter.
SalesforceHubSpotCustom fieldsAttribution
Plus lead grading, auto-tagging, team collaboration, a rep leaderboard, and full ROI tracking.
See every featureThe Research
Speed and context decide conversion. Most companies fail at both.
80%
of trade show leads
never get effective follow-up
Src — MarketingSherpa
21×
drop in qualification odds
after just 30 minutes
Src — MIT
60–80%
of event ROI
lost to delayed, generic follow-up
Src — CEIR
04 — Built For
The people who own event ROI.
Primary · You
Field & Event Marketing Leaders
You own booth ROI. You get grilled on pipeline attribution every quarter. You have the budget — what you need is proof the spend produces pipeline instead of a drawer of forgotten badges. LeadFuel gives you attribution-grade data, not anecdotes.
Per-event ROIAttribution to pipelineCRM campaign members
Also for
Sales Leaders
Reps leave the event with enriched leads and personalized follow-ups ready to send. Same day, not same week.
Also for
Revenue Operations
Enriched, deduplicated leads pushed to CRM with campaign membership and activity logging. No post-event cleanup.
Live demo / AI drafting
The email writes itself from the conversation.
Watch an AI-drafted follow-up compose itself from a booth transcript — referencing the specific pain points, the vendor comparison, and the next step the prospect asked for. No templates. No "great meeting you at the show."
Every draft runs through a quality gate for brand voice alignment, personalization, and word count before it lands in your rep's approval queue.
Compose / AI Draft
Tosarah.chen@acme.com
Fromalex@lead-fuel.com
SubjThanks for stopping by — your DR migration question
Drafted in your brand voice
Rep-reviewed · ready to send
Two modes, one pipeline
The format fits the event. Not the other way around.
Trade-show floor or invite-only summit, LeadFuel runs the same follow-up pipeline. The capture side adapts to what you actually know about the people walking in.
Badge Capture
Discover attendees on the floor
For trade shows where you don't know who will walk up. Reps scan badges, business cards, or printed attendee lists from their phone. Each scan triggers OCR, enrichment, CRM lookup, conversation analysis, and a personalized follow-up.
- Mobile capture page — no app install, no rep training
- Badge timestamp matches the right conversation window
- Default for every new event
Known Attendee List
Walk in already knowing everyone
For invite-only formats — customer summits, partner dinners, private demos. Upload your roster ahead of time. Every attendee becomes a pre-enriched lead with an AI-generated bio. Booth reps browse the list on their phone before each conversation. The transcript auto-matches conversations to attendees by name across every rep who talked to them.
- Excel/CSV roster upload, bulk enrichment, mobile attendee browser
- Multi-conversation aggregation — one lead reflects every conversation
- Walk-ins still work — badge scans coexist with the list
Your Next Event
Stop leaving revenue on the floor.
Every conversation becomes pipeline — not a forgotten badge in a desk drawer.