Trade show exhibition hall with green ambient lighting
Event Lead Capture, Rebuilt

Identify your best prospects instantly.Turn every conversation into pipeline.

Spot your best-fit prospects on scan. Auto-draft a follow-up for every conversation that references the specific pain points, products, and next steps discussed.

< 0sto scan, enrich, and brief a rep
0 hrsof post-event CRM data entry
0%of conversations attributed
01 — The Problem

Your events budget is your biggest line item — and your leakiest funnel.

Your team spends weeks preparing, flies across the country, works a booth for three days, and has hundreds of conversations. Then what? Business cards go into a pile. Notes live in someone's head. The follow-up — if it gets sent — says “Great meeting you at the show.”

70%

of conversation details forgotten within 24 hours

21×

drop in qualification odds after 30 minutes

94%

of B2B marketers can't attribute event pipeline

02 — The Solution

AI that was in the room for every conversation.

LeadFuel listens, enriches, and writes. When your rep scans a badge, the system already knows the context — pain points, products discussed, competitive landscape, and next steps.

  • Conversations transcribed and tagged automatically
  • Leads enriched with firmographic data and CRM-matched
  • Follow-up emails that reference what was actually discussed
  • Full attribution from booth conversation to closed deal
Instant Insights showing ICP match, company data, and CRM relationships
03 — What It Does

Four things that happen automatically.

01 / Capture

Every booth conversation, transcribed in real time.

A lightweight desktop app transcribes every booth conversation locally on your Mac — no internet required, because trade-show WiFi is unreliable by definition. Audio never leaves the device; only text syncs to the cloud.

Desktop capture app transcribing booth conversation in real time
02 / Brief

Scan a badge. Know everything. In fifteen seconds.

ICP match, company size, professional bio, CRM relationships, and mutual connections — on your phone, the moment you scan. Walk into the next conversation with context, not cold.

ICP match in < 3s
CRM relationship check
Mutual connections
Progressive enrichment
Phone scanning a conference badge with instant insights overlay
03 / Follow-Up

Emails that reference what was actually said.

Not “Great meeting you at the show.” AI drafts personalized follow-ups in your brand voice that reference specific topics discussed, pain points mentioned, and the concrete next step. Reps review and send.

Brand-voice gated. Quality-checked.
AI-generated personalized follow-up email referencing conversation details
04 / Sync

Your CRM is updated before you leave the floor.

Salesforce or HubSpot, native. Contact and account matching with duplicate prevention. Campaign members created. AI summaries pushed to custom fields. Your reps approve — they don't data-enter.

SalesforceHubSpotCustom fieldsAttribution
CRM integration dashboard showing contact, account, and campaign sync

Plus lead grading, auto-tagging, team collaboration, a rep leaderboard, and full ROI tracking.

See every feature
The Research

Speed and context decide conversion. Most companies fail at both.

80%
of trade show leads
never get effective follow-up
Src — MarketingSherpa
21×
drop in qualification odds
after just 30 minutes
Src — MIT
60–80%
of event ROI
lost to delayed, generic follow-up
Src — CEIR
04 — Built For

The people who own event ROI.

Primary · You

Field & Event Marketing Leaders

You own booth ROI. You get grilled on pipeline attribution every quarter. You have the budget — what you need is proof the spend produces pipeline instead of a drawer of forgotten badges. LeadFuel gives you attribution-grade data, not anecdotes.

Per-event ROIAttribution to pipelineCRM campaign members
Also for

Sales Leaders

Reps leave the event with enriched leads and personalized follow-ups ready to send. Same day, not same week.

Also for

Revenue Operations

Enriched, deduplicated leads pushed to CRM with campaign membership and activity logging. No post-event cleanup.

Live demo / AI drafting

The email writes itself from the conversation.

Watch an AI-drafted follow-up compose itself from a booth transcript — referencing the specific pain points, the vendor comparison, and the next step the prospect asked for. No templates. No "great meeting you at the show."

Every draft runs through a quality gate for brand voice alignment, personalization, and word count before it lands in your rep's approval queue.

Compose / AI Draft
Tosarah.chen@acme.com
Fromalex@lead-fuel.com
SubjThanks for stopping by — your DR migration question
Drafted in your brand voice
Rep-reviewed · ready to send
Your Next Event

Stop leaving revenue on the floor.

Every conversation becomes pipeline — not a forgotten badge in a desk drawer.