Brand Voice Configuration

Go to Dashboard → Settings → Brand Config. This is where you define how LeadFuel writes follow-up emails on your behalf.

The brand configuration has several sections, each controlling a different aspect of email generation. Take your time filling these out — the quality of your follow-up emails directly depends on how well you configure your brand voice.

If you'd rather start with a pre-filled configuration, LeadFuel can analyze your company's website and generate a brand voice profile automatically.

1. 1Click Auto-Generate Brand Voice
2. 2Enter your company's website URL (e.g., https://yourcompany.com)
3. 3Click Analyze
4. 4The AI will read your website and generate a complete brand voice configuration

This typically takes 15–30 seconds. Review the generated configuration and adjust anything that doesn't feel right. The auto-generated profile is a starting point, not the final product.

Fill in your basic company details:

• Company Name: Your organization's name as it should appear in emails
• Company Description: A 2–3 sentence description of what your company does, who you serve, and your primary value proposition. This gives the AI context for every email it writes.
• Industry/Vertical: Your primary industry (e.g., 'Enterprise Cloud Services', 'Healthcare IT', 'Manufacturing Technology')

Be specific in your description. 'We provide cloud services' is less useful than 'We help mid-market enterprises migrate to hybrid cloud environments with managed security and compliance services.'

Define how your brand sounds using 'We are / We are not' pairs:

The AI uses these attributes to calibrate the tone of every email. The more specific you are, the more consistent the output. Think about what makes your best rep's emails stand out and capture that here.

Messaging pillars are the key themes your emails should reinforce. Add 3–5 pillars that represent your core value proposition.

Examples: - Reliability: "We guarantee 99.99% uptime with a financially-backed SLA" - Expertise: "Our team averages 15+ years of enterprise infrastructure experience" - Migration Support: "We handle the entire migration — architecture, execution, and ongoing management" - Compliance: "SOC 2, HIPAA, PCI-DSS compliant out of the box"

The AI weaves these pillars into follow-up emails when they're relevant to the conversation. If a prospect discussed compliance at the booth, the AI will naturally reference your compliance pillar in the follow-up.

Common Challenges: List the problems your customers face that you solve. The AI uses these to demonstrate empathy and understanding in emails.

Examples: - Managing hybrid cloud complexity across multiple providers - Meeting compliance requirements during infrastructure modernization - Scaling IT operations without proportionally scaling headcount

Proof Points: Specific achievements, stats, or customer references the AI can include.

Examples: - "Managed 100+ enterprise cloud migrations in the past 3 years" - "Average 40% reduction in infrastructure costs for our customers" - "Named a leader in Gartner's Magic Quadrant for [category]"

Proof points are powerful because they add credibility to follow-up emails. The AI includes them when they're relevant to the conversation topic.

Configure the mechanical rules for email generation:

• Prohibited Phrases: Words or phrases the AI should never use. Common additions: your competitors' names, internal project codenames, specific pricing without approval, unsubstantiated superlatives ('best in class', 'industry-leading').

• CTA Style: How the email should close. Options include:
• - Soft ask: "Would it be helpful to continue this conversation?"
• - Direct: "Are you available for a 30-minute call next week?"
• - Resource offer: "I put together a brief overview that addresses what we discussed."

• Email Sender Mode: How the email is framed:
• - From the rep who was at the booth
• - From the account owner (with an intro from the booth rep)
• - From the account owner with CC to the booth rep

• Word Count Target: How long emails should be (recommended: 150–250 words).

After saving your brand configuration, process a test lead and review the generated email. Check for:

• Does the tone match your brand voice?
• Are the messaging pillars woven in naturally (not forced)?
• Is the email personalized to the conversation content?
• Is the CTA appropriate?
• Does the word count feel right?

If something is off, go back and adjust the relevant section. The most common issues are: - Too formal: Adjust voice attributes to be warmer - Too vague: Add more specific messaging pillars and proof points - Wrong CTA: Change the CTA style setting - Too long/short: Adjust the word count target