LeadFuel
FeaturesPricingBlogDownloadROI Calculator
Sign InGet Started
Made forThe trade show floor

LeadFuel

Capture every booth conversation. Enrich every lead. Automate every follow-up. Stop leaving revenue on the trade show floor.

Get Started →Sign In
Product
  • Features
  • Pricing
  • Integrations
  • Demo
  • Download
  • Blog
  • ROI Calculator
Company
  • About
  • Security
  • Contact
  • Support
Legal
  • Terms of Service
  • Privacy Policy
Contact
  • hello@lead-fuel.com
© 2026 LeadFuel · All rights reserved
Built for operators who own event ROI
Back to Support

Badge & Business Card Scanning

Capture leads from conference badges, business cards, lanyards, and attendee lists using your phone camera.

10 seconds per lead8 steps

Before You Start

  • A LeadFuel account (sign up at lead-fuel.com)
  • At least one event created in your dashboard
  • A smartphone with a camera (any modern mobile browser works — no app install needed)
1

Open the Capture Page on Your Phone

Navigate to lead-fuel.com/capture on your phone's browser (Safari, Chrome, or any modern browser). If you're already signed in on your phone, you'll land directly on the capture interface. If not, sign in with your LeadFuel credentials.

You can also bookmark this page to your phone's home screen for quick access — it works like a native app.

Alternatively, if you've set up QR code guest capture for your event, visitors can scan the event's QR code to open the capture page without needing a LeadFuel account.

Add the capture page to your phone's home screen before the event. On iOS, tap the Share button → 'Add to Home Screen'. On Android, tap the three-dot menu → 'Add to Home screen'.

2

Select Your Event

At the top of the capture page, you'll see an event selector dropdown. Tap it and choose the event you're currently working. All leads you capture will be associated with this event.

If you don't see your event in the list, make sure it was created in the dashboard before the event (Dashboard → Events → Create Event). Events created by any team member on your account will appear in the dropdown.

The event selector also shows a search bar if you have many events — just start typing the event name to filter.

3

Choose Your Capture Type

LeadFuel supports three capture types:

Scan Badge — For standard conference badges and name badges. Point your camera at the badge and the AI will extract name, title, company, email, and phone number. Works best when the badge is flat, well-lit, and the text is clearly visible.

Business Card — For traditional business cards. Same process — snap a photo and the AI extracts all contact information. Works with cards in any language that uses Latin characters.

Attendee List — For printed attendee lists or registration sheets with multiple names. The AI will identify each person on the list and create separate leads for each one. This is useful when an event organizer shares a printed attendee list or when you photograph a session sign-in sheet.

For badges with QR codes or barcodes printed on them, you can still use the camera scan — LeadFuel reads the printed text, not the barcode. The AI is trained on dozens of badge formats from major conference organizers.

4

Take the Photo

Tap the capture button (or the camera icon) and take a photo of the badge or card. Hold your phone steady and make sure the entire badge is in frame.

For best results:

Hold the phone 6–8 inches from the badge
Make sure there's adequate lighting (avoid harsh shadows)
Keep the badge flat — don't photograph it at an extreme angle
Include the full badge in the frame with a small margin around the edges
Avoid motion blur — hold still for a moment

The photo is sent to the AI for processing. You'll see a brief loading indicator while the OCR extraction runs (typically 2–5 seconds).

5

Review the Extracted Data

After the AI processes the image, you'll see the extracted contact information displayed on screen:

  • Name (first and last)
  • Title (job title or role)
  • Company (organization name)
  • Email (if visible on the badge)
  • Phone (if visible on the badge)

Review each field for accuracy. The AI assigns a confidence level to the extraction — if any field has low confidence, it will be highlighted so you know to double-check it.

You can edit any field directly by tapping on it. If a field wasn't on the badge (like email or phone), leave it blank — contact enrichment will attempt to fill it in automatically during processing.

6

Add Rep Notes (Optional)

Below the extracted fields, there's a notes section where you or your rep can add context about the conversation. This is optional but valuable — anything you type here will be available to the AI when it generates the follow-up email and conversation analysis.

Examples of useful rep notes: - "Interested in cloud migration services, evaluating Q3" - "Currently using AWS, considering hybrid approach" - "Asked about compliance certifications" - "Warm lead — wants a demo next week"

These notes supplement (not replace) the AI conversation analysis from the booth transcription.

Even a few words help. The AI uses rep notes as an additional signal when generating the follow-up email — so 'interested in DR for healthcare' is better than nothing.

7

Submit the Lead

Tap the Submit button to save the lead. The lead is immediately created in your LeadFuel dashboard with a status of 'processing'.

Behind the scenes, the following pipeline runs automatically: 1. Contact enrichment — searches for the contact and fills in missing data (email, phone, title, company firmographics) 2. Salesforce matching — looks for an existing contact and account in your CRM 3. Conversation analysis — if booth audio is being captured, matches the badge scan timestamp to the conversation window and analyzes it 4. Email generation — drafts a personalized follow-up email using your brand voice configuration 5. CRM notes — generates structured notes ready for Salesforce 6. Tag assignment — AI suggests tags based on conversation content

You can continue scanning the next badge immediately — the processing happens in the background.

8

Attendee List Scanning (Multi-Person)

If you selected 'Attendee List' as the capture type, the process is slightly different. When you photograph a list with multiple names:

  1. 1The AI identifies each person on the list separately
  2. 2A preview shows all detected names with checkboxes
  3. 3You can select which people to import (deselect anyone you don't want)
  4. 4Each selected person becomes a separate lead in your dashboard
  5. 5All leads go through the same enrichment pipeline

This is particularly useful at events where organizers provide printed attendee lists, or when you photograph a session sign-in sheet. The AI handles various list formats — tables, columns, comma-separated names, and handwritten lists (with varying accuracy for handwriting).

For large attendee lists, take multiple photos with some overlap rather than trying to fit everything in one shot. The AI handles duplicates during import.

Troubleshooting

The camera won't open on my phone
Make sure you've granted camera permissions to your browser. On iOS: Settings → Safari → Camera → Allow. On Android: Settings → Apps → Chrome → Permissions → Camera → Allow. If using a corporate device, your MDM policy may restrict camera access in browsers.
The AI extracted the wrong information
This can happen with low-quality images, unusual badge layouts, or poor lighting. Edit the fields directly on the review screen before submitting. If a badge has a non-standard layout, try taking the photo from directly above with even lighting.
I don't see my event in the dropdown
Events must be created in the dashboard before they appear in the capture interface. Go to Dashboard → Events → Create Event. If another team member created the event, make sure you're signed into the same tenant account.
The capture page is slow to load at the venue
Trade show Wi-Fi can be unreliable. The capture page is lightweight but does require an internet connection for the AI processing. If connectivity is poor, try using your phone's cellular data instead of the venue Wi-Fi. You can also use the 'Manual Entry' option to type in contact details without needing to process an image.

Need more help?

Check other tutorials or reach out to our team.

All TutorialsContact Us